Facebook pay app download

AdEspresso, midway through , published a report about the cost of various types of Facebook ads across various metrics. You can read the full report on their site. First of all, you can see the data divided by country. As you might expect, the larger markets for Facebook have more competition, and thus more cost per installation.

The cost for app installs as divided by age range are all relatively within the same brackets. A little variation in your audience and their level of interest can swing this price up or down form the average very easily.

Ad placement is an interesting breakdown. When you run app install ads on Facebook, you can put them in the general audience network, on the mobile newsfeed, or on Instagram. I chalk this up to how many people are advertising on the mobile news feed versus the other options. Obviously, the desktop feed is harder to push a mobile app since many of the users there are on desktop devices.

This is pretty obviously due to the Xmas season and Black Friday pulling up pressure on advertisers. Technically Wednesday is the lowest and Monday is the highest, but when the difference is a couple of pennies, who cares? Basically, Androids are cheap and Apple devices are expensive. It makes sense, given that Apple devices are the higher end luxury devices, while Android caters to every demographic with some device or another.

If you want to decrease the cost of your ads, the number one way is to more appropriately target your audience. The fewer wasted views, the higher your quality score is going to be, and the lower your costs will be. Obviously, you need to comply with the various best practices for ads, like the use of text , but targeting will generally have the largest effect.

First, target by hobbies. You know your audience has a hobby related to whatever your app is doing, so go ahead and target those hobbies with your app ads. Dec 10, Version Ratings and Reviews. App Privacy. Information Seller Meta Platforms, Inc. Size Category Social Networking. Compatibility iPhone Requires iOS Price Free. Developer Website App Support. Family Sharing With Family Sharing set up, up to six family members can use this app. Siri Get things done within this app using just your voice.

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